Department   Matsuyama University  Department of Business Administration, Faculty of Business Administration
   Position   Professor
Language Japanese
Publication Date 2011/03
Title Consideration about the use of Lifelog in Farmer's Market Business -- Using "Uchico Fresh Park KARARI" as a case --
Contribution Type
Journal IEICE Tech. Rep.
Publisher The Institute of Electronics, Information and Communication Engineers (IEICE), Japan
Volume, Issue, Pages 49-54頁
Details "Uchiko Fresh Park KARARI" is a successful example of Farmers Market Business. KARARI utilized IT system such as "KARARI net" or "Traceability system" thusly promoted marketing, effective production, and enhanced sales capabilities. This paper discusses the applications of Life log to Farmers Market Businesses of KARARI.