Department   Matsuyama University  Department of Business Administration, Faculty of Business Administration
   Position   Professor
Language English
Publication Date 2011/08
Peer Review With peer review
Title Effects of Personality Traits on Usage of Social Networking Service
Contribution Type
Journal Proc. 2011 International Conference onAdvances in Social Networks Analysis and Mining (ASONAM)
Publisher IEEE
Volume, Issue, Pages pp.629-634
Details A number of social networking services (SNSs) have become increasingly popular in recent years, as characterized by the growing number of their users and the deepening penetration of their services. As the number of users increases, the variety of user profiles, serving as a reflection of the real world, also increases. Psychological aspects must be taken into account to better understand the behaviors of SNS users. This study investigated the relationships between personality traits and SNS usage, and the results of a preliminary survey using the Big Five model of personality traits are reported herein.
DOI 10.1109/ASONAM.2011.38
ISBN 978-1-61284-758-0