Department Matsuyama University Department of Business Administration, Faculty of Business Administration Position Professor
|Application of ITeS to Brand Management
|Journal of Informatics and Regional Studies
|Center for E-Business Studies Uesugi Laboratory Matsuyama University
|Volume, Issue, Pages
|Application of ITeS to Brand Management. Applying the concept of ITeS to Brand management activities. Thus, improve the capacity of brand in e-Business activities.