Department   Matsuyama University  Department of Business Administration, Faculty of Business Administration
   Position   Professor
Language English
Publication Date 2009/03
Title Application of ITeS to Brand Management
Contribution Type
Journal Journal of Informatics and Regional Studies
Publisher Center for E-Business Studies Uesugi Laboratory Matsuyama University
Volume, Issue, Pages 1(1),pp.165-180
Details Application of ITeS to Brand Management. Applying the concept of ITeS to Brand management activities. Thus, improve the capacity of brand in e-Business activities.
ISBN 1883-5104