Department   Matsuyama University  Department of Business Administration, Faculty of Business Administration
   Position   Professor
Language English
Publication Date 2013/08
Title Relationship between Smartphone Diffusion and Personality:
A Case of a Japanese University
Contribution Type
Journal International Telecommunications Society 6th Africa-Asia-Australasia Regional Conference
Responsible for 全部
Author and coauthor Hitoshi Okada
Details Migration from 3G to 4G within the mobile telecommunication ecosystem is inevitable
and rapidly proceeding. One of the enabling factors of this phenomenon is the rapid
diffusion of smartphones. The sales of smartphones are surpassing those of feature phones
because of the comparatively low costs involved in the development and production of
smartphones. However, numerous problems emerge in relation to this phenomenon,
including the protection of privacy.
This paper deals with the issues related to the diffusion of smartphones among students
of Matsuyama University. In Japan, the migration from 3G to 4G mobile phone systems
pertains to switching handset hardware from feature phones to smartphones, while
working toward compulsory adoption. Fears such as privacy divulgence are prevalent
among smartphone users.
This study presents the results of a survey about the use of smartphones among young
people. It also uses the variables of the Big Five test of personality traits in investigating
the relationship between smartphone usage and personality.
The study aims to provide policy makers, service providers, and academia with relevant
insights into properly designing the migration from 3G to 4G mobile phone systems.