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Educational Background
Publications
(Last updated : 2025-04-24 09:46:04)
CUI Linyuan
Department
Matsuyama University Department of Business Administration, Faculty of Business Administration
Position
Lecturer
Educational Background
1.
2020/04~2025/03
〔Doctorial Course〕, Graduate School, Division of Administration, Ritsumeikan University, Completed,
Publications
1.
2024/01
Article
How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance Journal of Fashion Marketing and Management 28(5),pp.1034-1052 (Collaboration)