Faculty Information TOP
E-mail Address
Educational Background
Research Field (Keyword)
Membership of Professional Organizations
Publications
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    （Last updated : 2026-01-17 13:51:08）
  MORITA Masahiro
   Department   Matsuyama University  Department of Business Administration, Faculty of Business Administration
   Position   Associate professor
E-mail Address
  kyoin_mail
Educational Background
1. 1998/04～2002/03 Tohoku University of Art and Design, Graduated,
2. 2002/04～2004/03 〔Master Course〕, Tohoku University of Art and Design, Completed,
3. 2011/04～2013/03 〔Master Course〕, Graduate School, Division of Administration, Matsuyama University, Completed,
4. 2019/04～2022/03 〔Doctorial Course〕, Kyushu University, Completed,
Research Field (Keyword)
Business administration, Design, Statistical science, Area studies 
Membership of Professional Organizations
1. 2018/05～ JSIM;Japan Society for Information and Management
Publications
1. 2025/06 Other Transcreation for Disaster Information: Simulation of Multicultural Support Using AI-Generated Personas ITS 33rd European Conference 2025: "Digital innovation and transformation in uncertain times", Edinburgh, UK, 29th June – 1st July 2025 pp.1-20 (Collaboration) 
2. 2021/11 Article Is Cashless Going Right in Japan?: An Observation Report MISNC2021: The 8th Multidisciplinary International Social Networks Conference pp.43-48 (Collaboration) 
3. 2021/10 Article Behaviors of Online Learners: A Case Study 2021 8th International Conference on Behavioral and Social Computing (BESC) pp.1-5 (Collaboration) 
4. 2021/09 Other Proposal of Transcreation Method in Zone Design : Developing New Regional Value in Tourism by Applying Transcreation Method  pp.217-239 (Single) 
5. 2019/11 Article Technologies of Production with Society 5.0 2019 6th International Conference on Behavioral, Economics and Socio-Cultural Computing pp.139-142 (Collaboration) 
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