ウエスギ　シロウ   UESUGI Shiro   上杉　志朗    所属   松山大学  経営学部 経営学科    職種   教授
言語種別	英語
発行・発表の年月	2012/11
形態種別	学会報告
標題	Analysis about the Development of Mobile Electronic Commerce – An Application of Production Possibility Frontier Model –
執筆形態	共著
掲載誌名	Proc. of "The 19th ITS Biennial Conference 2012, November 18-21, 2012."
著者・共著者	Uesugi, Shiro and Okada, Hitoshi
概要	This study aims to further develop our previous research on Production Possibility Frontier Model (PPFM). An application of model to provide analysis on the mobile commerce survey for which data was collected in Japan and Thailand is presented. PPFM looks into the consumer behaviors as the results from the perception on the relationship between “Convenience” and “Privacy Concerns” of certain electronic commerce services. From the data of consumer surveys, PPFM is expected to provide practical solution for service providers by offering useful information about what levels of trade-offs between “Convenience” and “Privacy Concerns” the service should be attained. This study provides a finding that the survey data seem to draw the oath of technology innovation PPFM.