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ウエスギ シロウ
UESUGI Shiro
上杉 志朗 所属 松山大学 経営学部 経営学科 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2011/11 |
| 形態種別 | 著書 |
| 標題 | The Technology Acceptance Model: A 'Localized' Version to Predict Purchasing Behavior in Internet Shopping |
| 執筆形態 | 共著 |
| 掲載誌名 | Inter-Organizational Information Systems and Business Management: Theories for Researchers |
| 掲載区分 | 国外 |
| 出版社・発行元 | IGI Global |
| 巻・号・頁 | pp.271-287 |
| 著者・共著者 | with Kanokwan Atchariyachanvanich, Hitoshi Okada, and Shiro Uesugi |
| 概要 | This chapter examines the factors affecting consumer purchasing behavior in Internet shopping. Multiple group analysis and structural equation modeling were applied to investigate whether the existing model of Consumer Acceptance of Virtual Stores is able to identify those factors in Japan and South Korea.
The results of online questionnaires completed by 1,111 Japanese online customers and by 998 Korean online customers revealed that the model failed. Therefore, localized models for Japan and South Korea were developed. According to the localized models, perceived trust is the most important factor affecting purchasing behavior of Japanese customers. In South Korea, purchasing behavior is highly related to perceived usefulness and perceived service quality. These differences in the ways that online customers of different nationalities perceive purchasing through the Internet will yield insights that can help e-commerce vendors increase the number of customers in different world market segments. |
| DOI | 10.4018/978-1-60960-768-5.ch015 |
| ISBN | 9781609607685 |