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UESUGI Shiro
Department Matsuyama University Department of Business Administration, Faculty of Business Administration Position Professor |
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| Language | Japanese |
| Publication Date | 2011/03 |
| Type | |
| Title | Consideration about the use of Lifelog in Farmer's Market Business -- Using "Uchico Fresh Park KARARI" as a case -- |
| Contribution Type | |
| Journal | IEICE Tech. Rep. |
| Publisher | The Institute of Electronics, Information and Communication Engineers (IEICE), Japan |
| Volume, Issue, Pages | 49-54頁 |
| Details | "Uchiko Fresh Park KARARI" is a successful example of Farmers Market Business. KARARI utilized IT system such as "KARARI net" or "Traceability system" thusly promoted marketing, effective production, and enhanced sales capabilities. This paper discusses the applications of Life log to Farmers Market Businesses of KARARI. |