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UESUGI Shiro
Department Matsuyama University Department of Business Administration, Faculty of Business Administration Position Professor |
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| Language | English |
| Publication Date | 2009/03 |
| Type | |
| Title | Application of ITeS to Brand Management |
| Contribution Type | |
| Journal | Journal of Informatics and Regional Studies |
| Publisher | Center for E-Business Studies Uesugi Laboratory Matsuyama University |
| Volume, Issue, Pages | 1(1),pp.165-180 |
| Details | Application of ITeS to Brand Management. Applying the concept of ITeS to Brand management activities. Thus, improve the capacity of brand in e-Business activities. |
| ISBN | 1883-5104 |