ウエスギ　シロウ   UESUGI Shiro   上杉　志朗    所属   松山大学  経営学部 経営学科    職種   教授
言語種別	英語
発行・発表の年月	2009/08
形態種別	学術論文
査読	査読有り
標題	Application of Production Possibility Frontier Model to IT-enabled Services
執筆形態	共著
掲載誌名	Proc. of The ITS Asia-Africa-Austrasia Regional Conference 2009 (Aug.16-18,Perth)
著者・共著者	Yuya DAN, Hitoshi OKADA
概要	データ保存のためページ数なし We have been trying to develop a function which is introduced from Production Possibility Frontier Model (PPFM) aiming to use it as a diagnostic tool which can test the feasibility of a business model of e-Business. AHP and ANP are often used for the same purpose but they require a lot of parameters and samples. In order to make quick and simple analysis, we proposed to use PPFM specifically designed to deal with users “Privacy” aspects towards IT-enabled Services (ITeS). When a new business model for ITeS is introduced, there is a certain level of trade off between “Usability” and “Privacy.” The relation between the two can be described by PPFM. We supposed Derivative Functions which can be easier to calculate than AHP and/or ANP hence easier to use in order to forecast the diffusion of the service in the market. This paper discusses further development of the function which are adapted to the analysis of business models in ITeS both from theoretical point of views and a case analysis in the use of RFID in e-Money applications.