ウエスギ　シロウ   UESUGI Shiro   上杉　志朗    所属   松山大学  経営学部 経営学科    職種   教授
発行・発表の年月	2007/06
形態種別	学術論文
査読	査読有り
標題	Consideration about Successful Introduction of Smartcard:A Comparative Case Study of IC Card Business in Shikoku
執筆形態	単著
掲載誌名	Journal of Entrepreneurship Research
掲載区分	国外
出版社・発行元	Small and Medium Enterprise Administration, Ministry of Economic Affairs
巻・号・頁	2(2),95-126頁
概要	Smartcards used in public transportation services in Japan now is more than e-Ticket; it works as e-Money and provides strong marketing tool. Railway operators are in a position to utilize the smartcard in restructuring their transportation business by reducing personnel expense, and increasing services to riders. Bound with the function of e-Money, and/or loyalty program (a points program) embedded in the smartcard pass, the benefits are not limited to restructuring but also expanding the scope of businesses. For example, Kotoden in Kagawa, a small rural regional railway operator, intends to utilize the IruCa smartcard system for the benefit of the regional economy. Iyotetsu in Matsuyama, another local operator in Shikoku, is using the IC e-Card as to collect marketing information for its subsidiary department store. This paper discusses factors for the successful introduction of smartcard. A comparative analysis about Kotoden and Iyotetsu is used for this purpose.
ISBN	09135685