UESUGI Shiro    Department   Matsuyama University  Department of Business Administration, Faculty of Business Administration    Position   Professor
Publication Date	2003/07
Type
Title	Research on images of "a City" : What Impression would Visitors have? The case of Matsuyama
Contribution Type
Journal	IEICE technical report. Office Information Systems
Publisher	IEICE
Volume, Issue, Pages	23-28頁
Details	Visitors of a city have "images" about the city. It is important to respond to those images when formulating a strategy to differentiate one city from another. This paper illustrates how a research about "image" would be usefur in formulating strategy for information about public relation from the perspective of marketing.