ウエスギ　シロウ   UESUGI Shiro   上杉　志朗    所属   松山大学  経営学部 経営学科    職種   教授
言語種別	日本語
発行・発表の年月	2018/08
形態種別	学会報告
標題	A Consideration about the Adoptive Behaviour to Virtual Currency in Japan
執筆形態	単著
掲載区分	国外
概要	As the numbers of Virtual Currencies (VC) launched in Japanese market have been increasing for these few years, there are some peculiar phenomena in behaviours of adopting the system among Japanese users. Most of recently introduced VC can be classified as the application of crypto currency technology. For example, Bitcoin - the most well-accepted VC - is constructed on the the basis of block chain technology, in which cypher and decipher technique, or cryptographic technology are deployed as the core enabler. Whereas various VC exist in Japanese market, some currencies are popular and others are not. This research investigates how and why this phenomena occurs. Represented by TAM and UTAUT (Davis et al, 1989, Venkatesh et al, 2012), there are widely accepted models in order to exam users’ different attitudes of adoption to different information technology (IT).