ウエスギ　シロウ   UESUGI Shiro   上杉　志朗    所属   松山大学  経営学部 経営学科    職種   教授
言語種別	英語
発行・発表の年月	2014/09
形態種別	学術論文
査読	査読有り
標題	Challenging Robustness of Online Survey via Smartphones: A View from Utilizing Big Five Personal Traits Test.
執筆形態	単著
掲載誌名	L.S.-L. Wang et al. (Eds.), Multidisciplinary Social Networks Research
掲載区分	国外
出版社・発行元	Springer-Verlag Berlin Heidelberg.
巻・号・頁	473,pp.345-354
概要	As smartphones are widely available, automatically generated data through smartphones gain more importance. They attract large attention as the major source of big data. However, traditional survey data do not lose the value because it is essential for obtaining responses that reflect one’s thinking process and responding behaviors. Thus, online survey, which uses smartphones as input device, have become major method. Online survey is expected to have the benefits related to both size and thinking process. However, because of its nature of easy-to-use, the data quality may not be as good as paper-based survey. This paper looks into a case of the Big Five Personality Tests, which were run on Japanese university students, comparing paper-based and online-based/smartphone-based methods. Statistical analysis shows that there are differences between them. This paper suggests that the Big Five Personal Traits Test can be a yardstick to check the robustness of smartphone-based online survey.
DOI	10.1007/978-3-662-45071-0_28
ISBN	978-3-662-45070-3
ISSN	1865-0929