UESUGI Shiro    Department   Matsuyama University  Department of Business Administration, Faculty of Business Administration    Position   Professor
Language	English
Publication Date	2013/08
Type
Title	Relationship between Smartphone Diffusion and Personality: A Case of a Japanese University
Contribution Type
Journal	International Telecommunications Society 6th Africa-Asia-Australasia Regional Conference
Responsible for	全部
Author and coauthor	Hitoshi Okada
Details	Migration from 3G to 4G within the mobile telecommunication ecosystem is inevitable and rapidly proceeding. One of the enabling factors of this phenomenon is the rapid diffusion of smartphones. The sales of smartphones are surpassing those of feature phones because of the comparatively low costs involved in the development and production of smartphones. However, numerous problems emerge in relation to this phenomenon, including the protection of privacy. This paper deals with the issues related to the diffusion of smartphones among students of Matsuyama University. In Japan, the migration from 3G to 4G mobile phone systems pertains to switching handset hardware from feature phones to smartphones, while working toward compulsory adoption. Fears such as privacy divulgence are prevalent among smartphone users. This study presents the results of a survey about the use of smartphones among young people. It also uses the variables of the Big Five test of personality traits in investigating the relationship between smartphone usage and personality. The study aims to provide policy makers, service providers, and academia with relevant insights into properly designing the migration from 3G to 4G mobile phone systems.